Japan’s Third-Largest Bento Box Company Switches to US Beef and Pork

Bento boxes are very popular and ingrained into the daily life of consumers in Japan. These single-portion, packaged meals are experiencing significant market growth, serving as convenient, balanced, and portable meals for students, professionals and travelers. As inflation rises and consumer demand for convenience grows, USMEF is working to penetrate nationwide, ready-to-eat food suppliers in Japan with U.S. beef and pork.

Hokka Hokka Tei, the third-largest bento box company in Japan, has begun purchasing U.S. beef short plate for two of its menu items and U.S. center-cut pork loin for three pork menu items...

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