Got Beef Introduces ‘Granny,’ an AI-Generated Brand Spokesperson

Grass-fed jerky brand unveils a fully AI-produced granny character to anchor its social content as part of a lean, technology-driven operating model.

Got Beef, a direct-to-consumer grass-fed beef jerky brand, announced the launch of “Granny,” an AI-generated brand spokesperson who has already started appearing across the company’s social media platforms and a new billboard campaign. The character marks the centerpiece of the brand’s content strategy and reflects a broader operating approach built around artificial intelligence tools.

Granny is a recurring...

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