The Retail Rundown: Father’s Day Grilling Highlights Resilient Spending and Selective Buying

For Father’s Day weekend 2026, retailers are leaning heavily into the holiday’s long-standing grilling tradition. This year’s promotions are taking place against a backdrop of persistent inflation and a consumer who remains willing to spend on special occasions despite pressure on household budgets.

According to the National Retail Federation (NRF), Father’s Day spending is projected to reach a record $27.9 billion. Consumers plan to spend an average of $226.58 per person, even as many households contend with higher costs for utilities and other everyday expenses...

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