US Beef, Pork, Lamb Featured at Foodservice Training Programs in the ASEAN

USMEF continues to introduce U.S. beef, pork and lamb directly to potential foodservice customers in the ASEAN region under a customizable training program developed with importers and distributors. Under USMEF’s ASEAN American Epicurean Table (AAET) program, USMEF chefs conduct hands-on workshops for current and potential foodservice customers. Regional trends are presented as the chefs introduce alternative cuts and new applications for cuts these customers currently buy.

Training sessions are implemented throughout the region on an ongoing basis, including two recent workshops with a major importer in the Philippines.

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