Versatility, Protein Benefits of US Pork Loin Featured at Running Event in Japan

Japanese-style cooked chicken breast that is lightly seasoned and ready to eat has become a go-to protein choice for young active crowds in Japan. Marketed as “salad chicken,” this product category has surpassed traditional protein bars in popularity.

USMEF has been promoting American pork loin as a versatile and tasty alternative to “salad chicken” and protein bars at fitness-oriented events and in social media. USMEF’s use of the term “salad pork” during such promotions helps...

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