CBB - Higher Prices & Tighter Budgets: Why Consumers Still Choose Beef

As we close out Beef Month and head into summer grilling season, one question keeps standing out, even to me as a beef producer: How is beef demand still so high even as prices at the meat case continue climbing and consumers continue tightening their budgets?

It’s no secret that today’s cattle cycle has created challenges throughout the beef supply chain. The U.S. cattle herd remains at historically low levels, supplies are tight and consumers are feeling pressure at the grocery store. According to the...

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