Father’s Day Spending to Hit Record $27.9 Billion

Father’s Day spending is expected to reach a record $27.9 billion this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. This marks an increase from the previous record of $24 billion set last year.

“Despite economic pressures, Father’s Day remains just as important to shoppers as in years past,” NRF Chief Economist and Executive Director of Research Mark Mathews said. “In order to make the holiday fit their budgets, shoppers are pulling back in other spending areas. Retailers continue to meet consumer needs by offering items at affordable prices...

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