Butterball Aims for Everyday Relevance With “Care Hard. Cook Easy.” Campaign

Butterball is looking to move beyond its Thanksgiving stronghold with the launch of “Care hard. Cook easy.”, a new integrated campaign aimed at building everyday relevance and long-term growth, particularly with younger consumers.

Developed with agency partner Carmichael Lynch, the effort reflects Butterball’s push to translate decades of holiday leadership into more frequent meal occasions across the year.

“At Butterball, we’ve earned a special place in people’s lives during the holidays, and we have a tremendous opportunity to show up for them all year...

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