Tony Roma's Announces Return to China with Shenzhen Flagship and Strategic Expansion Partnership
Tony Roma's today [May 14, 2026] announced its return to China through a strategic brand licensing deal that will introduce a new prototype experience beginning with a flagship location in Shenzhen, followed by a second location in Shanghai.
The Shenzhen flagship is scheduled to open in Q3 and serve as a showcase for the next evolution of the Tony Roma’s brand combining the company’s signature American barbecue heritage with elevated design, technology integration, and localized hospitality tailored for the Chinese consumer market.
The expansion marks Tony Roma’s reentry into...
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