New US Beef and Pork Products Launched During Integrated Campaign in Peru
USMEF partnered with a Peruvian supermarket chain to launch new U.S. pork and beef products in Lima. Through a series of summer grilling events hosted by Tottus, USMEF introduced the new products during grilling events and alerted audiences to upcoming promotions at several Tottus stores.
More than 1,200 attended “Meet & Grill” events at six popular beach areas in Lima during February and March, with the main attraction being masterclasses taught by expert grilling chefs. A USMEF ambassador was also on hand at each event to explain why their superior...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.