GEN Korean BBQ Secures Its First Direct Southern California & Hawaii Regional Costco Purchase Order

GEN Restaurant Group, Inc. ("GEN" or the "Company") (Nasdaq: GENK), operator of GEN Korean BBQ, the largest full-service Korean BBQ restaurant chain in the United States, today announced it has received a direct retail purchase order from Costco's Southern California regional buying team, securing freezer aisle placement across approximately 40 Costco warehouse locations spanning Southern California and Hawaii.

The placement represents an important milestone in GEN’s broader retail and consumer packaged goods (“CPG”) expansion strategy. The order was issued without a preceding regional roadshow requirement...

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