The Retail Rundown: May Ignites Grocery’s Biggest Early-Season Rush

Following a long and unpredictable winter, May finally ushers in its first run of sunny days, signaling a noticeable change in consumer behavior.

Shoppers are ready to head outside and start grilling. For grocers, this seasonal shift creates a key opportunity, driven by a lineup of high-impact shopping occasions.

At the start of the month, Cinco de Mayo kicks off one of the first notable spikes in spending. The occasion encourages shoppers to trade up to fresh guacamole kits, taco fixings, and ready-to-heat meals, driven by a...

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