New Data Highlights Strong Beef Demand, Even as Supply Remains Tight

 

New consumer data shows that beef demand remains strong, even as prices rise and supplies tighten.

According to the Meat Demand Monitor (MDM), a monthly consumer survey funded in part by the Beef Checkoff, consumers continue to value beef for its taste, and that eating satisfaction plays a major role in their purchasing decisions. A report summarizing the MDM's findings from February 2020 to December 2025 shows that more than 85% of Americans today identify as meat consumers, and consumer willingness to pay for beef at retail has increased faster than inflation. Over that same period, the number...

 

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