Circana Forecasts 3% Foodservice Growth Across US and Europe in 2026
Circana projects US and European foodservice spend will grow 3% in 2026, as evolving consumer behaviors reshape demand across channels, dayparts and formats.
Speaking at Alimentaria, VP Foodservice Europe Edurne Uranga noted that while the two regions share common trends, they differ structurally. “The reality is more nuanced. The two markets share common dynamics, particularly the blurring of channels as new touchpoints emerge to capture immediate consumption occasions, but diverge in important structural ways.”
In the US, convenience stores are driving disruption...
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