Gen Z and Millennials Reshape British Dining with a Health-First Mindset

Gen Z and Millennials are driving a health-first shift in British dining, with 45% following specific diets and reshaping how foodservice menus are developed. According to Circana, nearly one in four (23%) British consumers seeking higher-protein, lower-calorie meals will switch dining venues to match their preferences. Demand for energy, immunity, and weight management products is also among the fastest-growing segments.

While GLP-1 adoption remains limited in Britain due to regulations, Circana reports growing momentum. Awareness...

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