Smithfield Unveils New Agency Team to Strengthen Brand Growth and Consumer Reach
Smithfield Foods announced a new integrated agency team designed to amplify market presence, deepen consumer connection and innovation across its portfolio of brands including Smithfield, Nathan’s, Eckrich, Farmland, Armour, Farmer John, Kretschmar, Carando and Margherita.
The company has assembled a coalition aimed at leading its brand strategy. As part of this effort the company has named Leo Chicago as creative agency of record and LaForce as lead communications partner joining existing agencies Kelly Scott Madison Media and Mars United Commerce, who will continue leading...
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