Private-Label Brands Surge Across US and Global Markets, Circana Reports

According to two new reports from Circana, private-label brands are rapidly expanding across CPG and FMCG markets, led by food and beverage in the US, where private label holds a 24% value share in those aisles. The data shows the sector has evolved into a strategic growth driver for retailers and has built strong momentum recently.

Circana’s global research, Category Transformation or Simply Competition: A Global Private Label Perspective, explores regional approaches to private brands across the European Union, Australia, and the...

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