Ranchers Applaud USDA ‘Product of USA’ Label; Congress Must Go Further

Today, the U.S. Department of Agriculture launched a national awareness campaign promoting the voluntary “Product of USA” label, encouraging use of its updated standard that took effect earlier this year. Under the revised definition, the label applies only to beef derived from animals that were born, raised, slaughtered and processed entirely in the United States.

R-CALF USA emphasized that while the program remains voluntary, USDA’s action reinforces a clear, enforceable standard for the label when it is used, and it closes a longstanding loophole that allowed imported beef to be labeled as a U.S. product...

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