Growing US Red Meat’s Presence with National Restaurant Chains in Japan

USMEF efforts to increase consumer awareness and grow U.S. beef and pork’s presence on the menus of nationwide restaurant chains in Japan is stepping forward through an extended promotion with a family-style chain. Washoku Sato, a Japanese cuisine-based chain, included three U.S. beef and pork dishes on menus at 201 locations nationwide.

Since October, U.S. pork loin has been a featured item on Washoku Sato’s tonkatsu menu, U.S. beef short plate is promoted on its sukiyaki menu and U.S. beef large intestines is a featured item on its hot pot menu. Washoku Sato estimates it utilizes...

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