Just Bare Surpasses $1 Billion in Annual Sales, Setting New Standards in the Chicken Category

Pilgrim’s Pride announced that its chicken brand, Just Bare, surpassed $1 billion in annual retail sales in 2025. The company’s 45% annual growth rate has made it the fastest-growing brand in its category. Once a niche offering, Just Bare has quickly evolved into a leading force in frozen and fresh chicken.

“Crossing the $1 billion threshold is a testament not only to the strength of the Just Bare brand, but also to the strategic investments our organization has made in innovation, operational excellence, and consumer-driven growth,” said Fabio Sandri, CEO of Pilgrim’s. “This milestone reflects our team’s commitment to building a modern, high-value prepared foods portfolio — and Just Bare is leading the way.”

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