The Retail Rundown: Protein Movement Gains from Championship Game and Severe Weather
February is typically a sluggish period for protein sales, but demand tied to the season’s championship football matchup is delivering a timely lift for retailers. As shoppers prepare for watch parties and at-home gatherings, meat cases are seeing an uptick in interest for value-oriented, crowd-friendly cuts.
This week’s promotional mix leans toward beef, which accounts for 26% of total features. Seafood follows closely at 25%, while pork represents 24%. Chicken promotions eased to 17.5%, and egg features held steady at 4%. Turkey ads account for 2% of total ads, led by ground turkey features...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.