Australia: A Taste for Online Beef Is Driving the Success of Farmer to Fridge Platform
What started out as a quest to buy quality beef has turned into a successful online beef marketing platform for South Australia's James Gilbert, who established Farmer to Fridge almost four years ago.
Farmer to Fridge is a million-dollar idea
With a background in IT, Mr Gilbert saw the demand and opportunity to link farmers with families, after first contacting his neighbour at Brukenga in 2021, chasing a side of beef.
Farmer to Fridge is now one of only a handful of genuine online farmer-direct marketplaces operating in the country...
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