Food Companies Are Targeting Users of Weight-Loss Drugs With 'GLP-1 Friendly' Labels

Meals and snacks with “GLP-1 Friendly” labels on the packaging are becoming more common in U.S. supermarkets as a growing number of Americans try obesity drugs like Wegovy and Zepbound to lose weight.

But the labels aren’t regulated by the U.S. Food and Drug Administration, unlike the popular medications themselves. Dieticians say people taking GLP-1 drugs need to read ingredient lists and talk to experts about what nutrients they need – and don’t need.

“A drug does not educate you on how to eat properly,” said Suzy Badaracco, a registered dietitian and president of the food trends forecasting firm Culinary Tides. “You’re not magically going to be...

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