How Grocery Aisles Are Changing in the Age of MAHA and Ozempic

Make America Healthy Again. Ozempic. Fibermaxxing.

Powerful forces are pushing the U.S. food industry to make what could be the biggest overhaul in decades to supermarket shelves.

Cities, states and the federal government are scrutinizing ingredients in processed food as concern escalates over the state of Americans' diets. For a lot of consumers, protein and whole milk are in. Seed oils are out.

In response, top food companies from Kraft Heinz to General Mills are reimagining familiar brands as they work to ditch artificial dyes, or stuff protein...

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