Local Market Saturation, Global K-Culture Popularity Fuel Overseas Franchisee Interest

As Korea’s convenience store market reaches saturation at home, chains like CU and GS25 are increasingly drawing interest from would-be entrepreneurs looking abroad.

Since late last year, a CU franchise officer in Seoul has been receiving phone calls almost nonstop. The callers were not asking about opening a franchise in Seoul or Busan, but about Hawaii.

As Korea’s convenience store market reaches saturation at home, chains like CU and GS25 are increasingly drawing interest from...

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