Sales of Jacket Potatoes and Butter Soar as Waitrose Customers Shun UPFs

Sales of jacket potatoes, butter and full-fat products have soared this year as consumers turn away from ultra-processed foods and seek out flavor, according to Waitrose.

The upmarket supermarket said it had seen a "fundamental change" in how customers shopped, influenced heavily by concerns over UPFs and the rise in weight-loss jabs.

Among this year's "trends" have been what the supermarket describes as the "great carb comeback" with sales soaring for everything from beans to bread as an "obsession" with gut health...

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