Starbucks Doesn’t Want to Be on Every Street in New York and Los Angeles Anymore

Starbucks spent years trying to become an inescapable storefront on the streets of New York, Los Angeles and other big cities in America. Now that's coming to an end.

Its expansion once seemed limitless. It was even a joke. In 1998, an Onion headline read "New Starbucks Opens In Rest Room Of Existing Starbucks." A few years later, comedian Lewis Black riffed that he'd gone to the "end of the universe" in Houston, where he saw one Starbucks directly across the street from another.

But Starbucks is now struggling, and its strategy of saturating urban areas to draw coffee drinkers on their way to work in the morning has backfired amid competition, the rise of remote work and rising costs...

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