Food Makers Need to Rekindle Demand in 2026. That's a Tall Order

Food and beverage companies head into 2026 under unusual pressure, squeezed by policymakers, consumers, supply challenges, and fast-changing cultural expectations about what Americans should eat and drink.

After a bruising 2025, many companies have recast their portfolios, cut costs, or made bold acquisitions in hopes of regaining momentum. The coming year will show whether those efforts are enough -- or whether the industry's headwinds have become structural. Food companies were under significant cost pressures in 2025.

Commodity prices stayed stubbornly high as supplies

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