A Record 159 Million Consumers Expected to Shop on Super Saturday
An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 157.2 million shoppers last year and surpasses the previous record of 158.5 million in 2022.
“As the final Saturday before Dec. 25, Super Saturday is a significant shopping event for both consumers and retailers,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. “This year’s event falls only five days before the Christmas holiday, and...
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