US Black Friday Online Sales Hit $8.6 Billion, Says Adobe Analytics
U.S. shoppers spent $8.6 billion online on Black Friday, an Adobe Analytics report showed, as more consumers turned to laptops and phones instead of braving brisk weather to snap up deals during the holiday shopping weekend.
Online spending rose 9.4% through 6:30 p.m. ET (1130 GMT) on Black Friday compared with last year, according to Adobe Inc's data and insights arm, which vets e-commerce transactions, covering more than 1 trillion visits to U.S. retail sites.
Consumers were expected to flock to stores, but the bargain-chasing was subdued on post-Thanksgiving morning...
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