US Thanksgiving Online Sales Expected to Rise 6%, Salesforce Data Shows
Online sales in the U.S. on the Thanksgiving holiday are expected to rise 6% compared with last year to reach $8.6 billion, data from Salesforce showed on Thursday, suggesting shoppers were lapping up steep discounts from retailers to splurge amid tariff-induced macroeconomic uncertainty.
As of 2 p.m. ET (1900 GMT), Thanksgiving spending in the U.S. was 5.8% higher than at the same time last year, reaching $2.6 billion, the data showed.
Thanksgiving and the day after, Black Friday
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