The Retail Rundown: A Season of Plenty, Except for Turkey

For retailers, this year’s holiday season is shaping up to be one of plenty. The National Retail Federation (NRF) projects November and December sales to surpass $1 trillion for the first time, underscoring consumers’ continued spending power.

“American consumers may be cautious in sentiment, yet remain fundamentally strong and continue to drive U.S. economic activity,” said NRF President and CEO Matthew Shay.

While foodservice outlets are poised to capture consumer traffic on hectic days, retail prepared foods and frozen entrées are well-positioned to compete for at-home dining occasions as shoppers seek convenient, time-saving meal solutions...

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