The Amazonification of Whole Foods Is Finally Here

A new feature lurks in the backroom of a Whole Foods Market in suburban Philadelphia: the ShopBots, a group of robots that fetch Tide Pods and Pepsi for shoppers who aren't fully satisfied by Whole Foods's selection of organic kale and craft beer.

It's an experiment run by a team of Amazon and Whole Foods staff, who have strategized about how to get a wider range of groceries into the hands of customers without diluting a 45-year-old brand defined by its strict ingredient standards.

In the beverage section, shoppers face a selection of prebiotic sodas...

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