The Cracker Barrel Mess Isn’t Over Yet
The online anger over the logo change and calls to oust the CEO were actually turbocharged by bots. Even the green beans are making people mad.
It took just a week for Cracker Barrel to go back to its "Old Timer" logo after a new, streamlined version sparked a political firestorm.
Two months later, the recovery from the fiasco is far from over.
What started as a rebranding balloonedinto a full-fledged crisis that spooked investors, shook employees, angered customers and rattled the marketing industry. The vitriol spread...
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