The Retail Rundown: Meat Ads Steady Overall, but Poultry and Turkey Promotions Gain

Retailers are leaning into autumn demand with meat and poultry features this week, as consumers favor home-cooked meals and prepare for the holiday season.

With Thanksgiving a little more than five weeks away, early holiday promotions are starting to surface. Turkey features are gaining momentum, now accounting for 5% of total ad space, up two points from the previous week.

Retail buying opportunities for seafood and beef held steady week-over-week at 27.5% and 22.2%, respectively. Pork promotions dipped to 21.4% as National Pork Month wraps up, while chicken features rose to 19.4%.

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