Wendy’s Unveils “Project Fresh” to Drive Growth and Elevate Brand Value

Looking to enhance its brand after a disappointing valuation, The Wendy's Company has unveiled Project Fresh. According to the Board of Directors, this strategic plan is designed to accelerate profitability and enhance shareholder value.

"Wendy's Board of Directors and management team are dissatisfied with the current valuation of the Company and have been working to put the Company on the right path to create value for our franchisees, employees and shareholders," said Chairman of the Board, Art Winkleblack. "Execution is underway and we are confident that Project F

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