Starbucks’s Roller Coaster Week of Job Cuts and Store Closures

Coffee chain's 'Project Bloom' was months in the making, and days in execution

In Starbucks's Seattle headquarters, it was known as "Project Bloom."

Launched earlier this year, the hush-hush undertaking evaluated thousands of the company's coffee shops across North America on profitability, and the experience of customers and baristas.

It led to a roller coaster of a week in late September, in which the company abruptly closed hundredsof stores and laid off thousands of employees. It was Starbucks's second round...

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