Cracker Barrel Drops Firm Behind Ill-Fated Logo Change

Cracker Barrel cut ties with the marketing firm behind the chain's troubled rebranding campaign, including its new logo and redesigned restaurants.

The family-dining chain said Thursday that it ended its contract with Prophet, a global marketing firm Cracker Barrel hired last year as part of a three-year strategic plan to update its brand.

Prophet declined to comment. Cracker Barrel declined to comment further.

Prophet this year created a new, streamlined Cracker Barrel logo, featuring just the chain's name. It replaced the company's longtime marker featuring a man...

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