Walmart Ditching Dyes, Other Artificial Ingredients in Its Food Brands

Retail giant to shift Great Value, Bettergoods, other private-label products toward more-natural ingredients

Walmart is taking the biggest step yet to overhaul ingredients used in America's food supply.

The country's largest grocer said Wednesday that it was working to remove synthetic dyes from all its store-brand foods, including Great Value, Marketside, Freshness Guaranteed and Bettergoods. Walmart also plans to eliminate 30 other ingredients, ranging from certain artificial sweeteners to preservatives.

Many big food companies are working to shift away from artificial...

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