ANALYSIS: Rising Demand for Protein Supports Turkey Sales Even as Prices Remain Elevated

It has been suggested that the increasing beef prices could drive up sales of similar items such as turkey and chicken lunchmeat, as well as ground items. However, there’s also been concern that the all-time high prices of turkey breast meat could squash consumer demand. Interestingly, if we look at a comparison of turkey and beef in terms of fresh packaged lunchmeat and ground, we see that they are performing similarly robustly at the retail counter. While it does not appear that turkey is replacing beef in these sectors, the phrase “a rising tide floats all boats” does seem to apply...

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