ANALYSIS: The Great Sandwich Debate, Beef or Chicken?
In the ongoing competition between chicken sandwiches and hamburgers at quick-service restaurants (QSRs), wholesale pricing plays a critical role in determining which protein gets the promotional spotlight.
QSR chains typically rely on raw material pricing to decide which item to promote, balancing both cost-efficiency and customer demand. In this analysis, we use the wholesale price of imported frozen 90% lean boneless beef (EBP 3555) from Australia and New Zealand, blended with domestic fresh 50s (EBP 1062) to create a 75% lean burger patty to represent the hamburger. For chicken sandwiches...
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