Cracker Barrel Shares Tumble After First Earnings Report Since Failed Rebranding

CEO says restaurant chain is listening to guests and optimistic after logo controversy

Cracks have emerged in Cracker Barrel Old Country Store's business after a fumbled rebrand.

Shares slumped Wednesday after the restaurant chain projected a decline in revenue and guest traffic over the next fiscal year, roiling a turnaround effort launched under Chief Executive Julie Felss Masino.

Guest visits to Cracker Barrel declined after the company changed its logo away from the traditional insignia last month, with the drops concentrated...

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