If Pepsi Wants to Win, It Has to Play Coke's Game
Unless Pepsi slims down, the gap between the two will continue to widen
Most people grab a Coke or Pepsi based on taste, habit or whatever is placed more prominently in the cooler. Few stop to ask who trucks or packages the cans.
But in the cola wars, trucks have often mattered as much as fizz. That is why an activist is now pressing PepsiCo to do what Coca-Cola did years ago: unload the distraction of bottling and distributing its beverages...
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