Kraft Heinz Split May Come Too Late to Fend off Growing MAHA Threat

Kraft Heinz's announcement this month that it would split was a belated acknowledgment that the Velveeta cheese and Heinz ketchup maker had missed consumers' years-long shift away from processed foods, a trend that is now accelerating under a new push from the federal government and states including California.

But, its plan to carve itself into two companies -- one focused on faster-growing sauces and condiments, one on groceries -- may not be enough to revive its brands, according to former employees...

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