The Ice Cream That Beat Costco's Hot Dog as the Best Money Loser in Business
Business students learn about the concept of a loss leader: a product a store sells at a loss, to bait shoppers into buying something profitable.
For decades, there was no better example than Costco's $1.50 hot dog-and-soda combo, a deal so legendary that it sells 130 million a year.
But across the Pacific, a new king has emerged. It is a towering, soft-serve ice cream cone that typically costs 40 cents -- and customers buy about...
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