KFC lost its footing in the Chicken Wars. Now it's gunning for a 'Kentucky Fried Comeback.'

KFC may be down, but it wants you to know it's not out.

The legacy fried chicken chain has faced slumping sales and increased competition, lagging behind its rivals in foot traffic and catching flak for being voted among the worst fast-food chicken chains.

The company's new leadership team is digging in for a full-blown fried fowl revival with the launch of its "Kentucky Fried Comeback" campaign on July 14, which aims to reclaim KFC's former fast-food ...

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