Cracker Barrel Drops New Logo Design After Conservative Backlash

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week.

Cracker Barrel announced on Tuesday that it would keep its original logo, complete with the classic guy-and-a-barrel design, after its plans to rebrand set off a backlash on social media, including from President Trump.

The company said last week that it was adopting a “fresh” new look, moving away from its logo featuring “Old Timer,” as the man leaning against a big barrel was sometimes...

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