Applebee's Names New Chief Marketing Officer and Chief Operations Officer
Applebee’s has announced the appointment of two key executives to its leadership team.
Effective September 2, Michelle Chin will assume the role of Chief Marketing Officer.
With more than two decades of experience in the restaurant and hospitality sector, Chin has led high-performing teams and executed impactful, insight-driven campaigns at leading brands across the industry.
In her new role, she will oversee the brand’s comprehensive marketing strategy, including national advertising, digital and social media, menu innovation, and integrated campaigns. Her approach...
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