Cracker Barrel Shares Nosedive Following Storm Over Logo Change
An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain's year-to-date stock price gains.
The restaurant company on Tuesday unveiled a new logo that dispenses with the image of a seated, overall-clad man leaning against a barrel in favor of one that simply displays the chain's name against a barrel-shaped yellow silhouette. That prompted conservatives including Donald Trump Jr. as well as posters on Reddit and other social...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.