There’s Money to Be Made From ‘MAHA.’ Food Companies Want In.

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But the strategy carries risks.

Mason Shaw, who oversees what Walmart stocks in its baking aisles, couldn’t figure out why an earthy green powder called moringa was selling so well.

Even after Lisa Curtis, whose line of moringa-based drink mixes has been in Walmart since 2019, told him that the market for so-called superfoods was growing fast, he still didn’t get it...

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